Reinventing Sleep Internship

Sleep Internship is Wakefit’s headline annual property: a nationwide competition where people get paid to sleep for 60 days, with one Sleep Champion taking home up to ₹10 lakh.

By Season 4, the idea was established. The challenge was to revamp the experience and give the property a stronger, more cohesive creative world.

That meant rethinking the entire journey, from the launch website and application campaign to the internship itself and its finale.

The internship became a weekly content engine, with tasks and experiences designed to give participants and the audience something to follow. The season culminated in the Sleep-Off, with the experience, content and shoot built as one. The resulting content became an asset bank for the property, giving the next season a head start rather than starting from scratch.